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CA Milk Processor Board & GALLEGOS United Launch Multi-Million Dollar Ad Campaign

“You Can Always Count on Milk” Targets California’s Influential Millennial Consumers The California Milk Processor Board (CMPB), creator of got milk?, together with lead agency-of-record GALLEGOS United, today is launching “You Can Count on Milk,” a new $16-million-dollar, statewide advertising initiative. Aimed at millennial families throughout California, the culturally-attuned campaign highlights universal truths about the everyday challenges kids face in …

CA Milk Advisory Board Announces New Dairy Princess Representatives

Young Dairy Leaders to Serve as Advocates on Behalf of Dairy Industry The California Milk Advisory Board (CMAB) recently welcomed the 2018-2019 class of Dairy Princess representatives for a three-day session to launch their year of service as California dairy industry advocates. Nineteen Dairy Princesses and Alternates from Districts 1 to 9 attended the Dairy Princess Training in July where …

Straus Family Creamery Unveils Organic Barista Milk for Culinary Professionals

The first-of-its-kind product with higher fat content delivers a creamy, indulgent organic milk experience from pasture-fed dairy cows Straus Family Creamery introduces its Organic Extra Rich Barista® Milk for specialty coffee and tea industry professionals who care as much about the origin of their dairy as they do their coffee beans and tea leaves. The Extra Rich milk makes its …

International Symposium on Milk Genomics & Human Health

November 13-15, 2018 Sacramento, California Program The three-day event is presented by the International Milk Genomics Consortium (IMGC) under the organization of the California Dairy Research Foundation (CDRF), and the local organizing committee. It brings together international experts in nutrition, genomics, bioinformatics and milk research to discuss and share the outcomes and implications of the latest discoveries in scientific research …

New Dairy Princess Crowned
 in Fresno County

Monserrat Vazquez of Fresno Selected as District 8 Dairy Princess Monserrat Vazquez of Riverdale was selected as the 2018 Dairy Princess for the California Milk Advisory Board’s (CMAB) District 8. The crowning took place before a crowd of approximately 100 dairy industry members and their families and friends, on Friday, April 27, 2018, at the C.P.D.E.S. Hall in Fresno. Retiring …

Do You Have Any Dairy Desserts Tailored to My Genotype?

by Ross Tellam, Research Scientist, Brisbane, Australia in SPLASH!® milk science update: May 2018 Issue Senior citizens celebrating a centennial birthday are often asked the secret of their good health and longevity. The crowded room is silent in anticipation as the young listen intently to their prophet’s every word. The reply sends seismic tremors through the modern health care system – …

What’s in the Dairy Case? A2 Milk

By Lauren Milligan Newmark, Research Associate, Smithsonian Institute in SPLASH!® milk science update: May 2018 Issue It used to be that the only decision you needed to make at the dairy case was full-fat or low-fat milk. Today, consumers are faced with dozens of alternatives to conventional cow milk, including milks free of lactose and “milks” made from soy beans, nuts, rice, …

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