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CA Milk Processor Board & GALLEGOS United Launch Multi-Million Dollar Ad Campaign

“You Can Always Count on Milk” Targets California’s Influential Millennial Consumers The California Milk Processor Board (CMPB), creator of got milk?, together with lead agency-of-record GALLEGOS United, today is launching “You Can Count on Milk,” a new $16-million-dollar, statewide advertising initiative. Aimed at millennial families throughout California, the culturally-attuned campaign highlights universal truths about the everyday challenges kids face in …

CA Milk Advisory Board Announces New Dairy Princess Representatives

Young Dairy Leaders to Serve as Advocates on Behalf of Dairy Industry The California Milk Advisory Board (CMAB) recently welcomed the 2018-2019 class of Dairy Princess representatives for a three-day session to launch their year of service as California dairy industry advocates. Nineteen Dairy Princesses and Alternates from Districts 1 to 9 attended the Dairy Princess Training in July where …

Straus Family Creamery Unveils Organic Barista Milk for Culinary Professionals

The first-of-its-kind product with higher fat content delivers a creamy, indulgent organic milk experience from pasture-fed dairy cows Straus Family Creamery introduces its Organic Extra Rich Barista® Milk for specialty coffee and tea industry professionals who care as much about the origin of their dairy as they do their coffee beans and tea leaves. The Extra Rich milk makes its …

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