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Water-Smart Dairy: Farmers conserve and protect water using precision technologies

More than 20 dairy farmers across California have been pioneering the use of subsurface drip irrigation to grow feed crops, including corn, wheat, and alfalfa. By working with innovative companies and non-governmental organizations, dairy farmers have helped take sustainable farming to the next level. They are reducing water use by 47 to 67% and improving groundwater protection. Their collective efforts …

CA Milk Processor Board & GALLEGOS United Launch Multi-Million Dollar Ad Campaign

“You Can Always Count on Milk” Targets California’s Influential Millennial Consumers The California Milk Processor Board (CMPB), creator of got milk?, together with lead agency-of-record GALLEGOS United, today is launching “You Can Count on Milk,” a new $16-million-dollar, statewide advertising initiative. Aimed at millennial families throughout California, the culturally-attuned campaign highlights universal truths about the everyday challenges kids face in …

CA Milk Advisory Board Announces New Dairy Princess Representatives

Young Dairy Leaders to Serve as Advocates on Behalf of Dairy Industry The California Milk Advisory Board (CMAB) recently welcomed the 2018-2019 class of Dairy Princess representatives for a three-day session to launch their year of service as California dairy industry advocates. Nineteen Dairy Princesses and Alternates from Districts 1 to 9 attended the Dairy Princess Training in July where …

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